Actual ads/day
$658
123% of planned
Planned/day
$535
From active campaign setups
Monthly pace
$19,740 / $16,050
Actual run-rate vs planned
Revenue 28d
$63,000
$21,450 MRR
Portfolio analyticsCharts, countries, movers
Overview
Last 7 days · RevenueCat eventsRevenue?Net revenue from subscriptions and purchases across all apps in the selected UTC date range.
$920
Ad spend?Apple Search Ads spend, estimated from your current daily run-rate over the range.
$4,606
Ad ROAS?RevenueCat revenue attributed to Apple Search Ads ÷ ad spend. Organic revenue is excluded, so this is the direct paid-traffic payback view.
0.07×
Trial starts?RevenueCat INITIAL_PURCHASE events with period_type=TRIAL in the selected UTC date range. Paid purchases are not counted as trials.
21
Purchases?Paid subscriptions and one-time purchases in the selected UTC date range. They are counted separately from trial starts.
9
Avg order?Average revenue per paid purchase.
$102
Revenue trend
Last 7 days · by dayTop appsby revenue
Top countriesby revenue
Biggest movers
F
$6,180 this week
P
$1,720 this week
B
$4,300 this week
Revenue, Ad ROAS, trial starts, purchases & country splits use exact RevenueCat webhook events for the selected UTC date range; purchases are not counted as trials. Ad spend is estimated from your run-rate, so ROAS is directional.
Needs your decision4 items1 blocking
L
Keep LoopRunner in Watch mode
F
FocusFlow Easy campaign can move $95/day → $120/day
B
BudgetBee has room for a $50/day → $65/day step-up
Fixes write to Apple Ads only after the apply modal finishes.
App strategy
4 active · 4 learning · 1 watchingRecent activity
What AdsBuddy applied, queued, or changed by appS
2 fixes queued for SnakeIDRuns in tonight's auto-pilot window · add 1 irrelevant search term as negative, trim 1 weak broad bid
Auto-pilotB
1 fix queued for BudgetBeeReady after the current sync · watch Target CPA for the next budget step
Auto-pilotL
Pause LoopRunner ads for nowWeak season · peak around Jan · re-check Jul 30 · LoopRunner is in Watch mode.
Watch