Your daily brief2 need you
2 of 5 apps need you today
LoopRunner is overspending — “running tracker free” burned $146 with zero installs. Pausing it saves ~$520/mo.
SnakeID slipped to 38% top-of-search on its best keyword; a small bid raise should recapture profitable installs.
The other 3 apps are healthy — BudgetBee hit a new MRR high and has budget headroom.
Portfolio MRR
$21,450
across 5 apps
Revenue · 7d
$15,430
▲ 4.6%
Healthy apps
3/5
2 need attention
Needs you
6
5 safe to batch
Needs you now
Blocking items, highest impact firstL
Pause “running tracker free” — $146 spent, 0 installs in 5 days.
LoopRunner2 min
S
Top-of-search share dropped to 38% on your best keyword.
SnakeID3 min
Approvals
S
SnakeIDBidBid “snake identifier” €0.50 → €0.68
Top-of-search share fell to 38% while ROAS held at 3.1×. A modest raise should recapture profitable installs.
Impact +~70 installs/moConfidence High
L
LoopRunnerPausePause keyword “running tracker free”
$146 spent over 5 days with 0 conversions — it drains the daily cap before profitable keywords bid.
Impact +$520/mo savedConfidence High
F
FocusFlowKeywordAdd 4 exact-match keywords
Search-match surfaced 4 terms clearing your $3.10 target CPA. Adding them as exact expands reach.
Impact +~110 installs/moConfidence Medium
B
BudgetBeeBudgetRaise daily budget $40 → $55
Campaign is budget-capped by 2pm at 5.4× ROAS. Headroom exists under your monthly cap.
Impact +~$1,900/mo revenueConfidence High
P
PlantPalBidLower bid “garden planner” $1.20 → $0.95
CPA crept to $4.80 vs $3.20 target. Trimming the bid protects margin with minimal volume loss.
Impact CPA → ~$3.40Confidence Medium
S
SnakeIDBudgetReviewShift €18/day from Brand → Discovery
Brand is saturated at 92% impression share; Discovery is finding cheaper installs. Larger move — review first.
Impact ReallocationConfidence Needs review
Advisory only — approving prepares the change for you to apply in Apple Ads. AdsBuddy never spends on your behalf.
Today’s allocation
Daily allocation & burn
On paceDaily headroom
$-496
under daily cap
Projected burn
$1,163 / $667
100% of cap
Month to date
$13,960 / $20,000
18 days left
Suggested moves
Move $15/day headroom from PlantPal → BudgetBee (5.4× ROAS, budget-capped).
Hold LoopRunner spend until the draining keyword is paused.