Apple Search Ads, explained for indies
Practical guides on running profitable Apple Search Ads — keyword research, campaign structure, bidding, scaling and knowing what to do next.
Setting a sane starting max CPT bid for a new ASA campaign
How to pick a starting max CPT bid for a new Apple Search Ads campaign without burning cash or starving your campaign of data.
How to Launch Your First Apple Search Ads Search Results Campaign, Step by Step
A practical, no-fluff walkthrough for indie iOS devs: structuring your first Search Results campaign, picking keywords, setting bids, and knowing what to watch in the first two weeks.
The Four Apple Ads Placements Explained: Search Results, Search Tab, Today Tab, Product Pages
Apple Search Ads has four placements, and they behave nothing alike. Here's how each one actually works, what intent looks like, and where indie devs should usually spend first.
How Apple Search Ads Attribution and AdServices Tokens Really Work
A practical, plain-English walkthrough of how Apple attributes installs from Search Ads, what the AdServices token actually contains, and how to wire it up so your ROAS numbers are real.
Apple Search Ads vs Other UA Channels for Small App Studios
A practical comparison of Apple Search Ads, Meta, Google, TikTok, and ASO for small iOS studios — what each channel actually does well, where it falls apart, and how to pick a starting point.
When an indie iOS app is actually ready to start Apple Search Ads
Apple Search Ads punishes apps that aren't ready. Here's how to tell if yours is — and what to fix first if it isn't.