Apple Search Ads management software · limited launch pricing

Apple Search Ads management software
built for app developers.

Import existing campaigns or create Maximize Conversions and manual-bid campaigns. AdsBuddy joins Apple Ads with RevenueCat to track paid ROAS, monitor delivery, and review or safely automate the next change.

Import or create campaignsMaximize Conversions + manual bidsRevenueCat-backed ROASReview or safely automate changes
Connect data from Apple Ads, RevenueCat and ASCDemo first if you want to exploreLimited launch pricing for early customers
Built from real app portfolio data, Apple Ads experiments and RevenueCat attribution.
See the product

Watch AdsBuddy turn Apple Ads into a simple workflow.

The walkthrough shows the dashboard, portfolio analytics, app status, campaign checks and the review flow before AdsBuddy writes anything to Apple Ads.

1. See what is happeningActual spend, planned spend, revenue, active apps and campaign status in one place.
2. Review the next moveAdsBuddy explains what changed, which app is affected and whether it can apply the fix.
3. Apply with contextUse Easy Max Conversions or Advanced manual bids, with the important numbers visible.
adsbuddy.app/demo

For indie developers and small teams who want distribution without becoming full-time ad operators

One Apple Ads workspace

Manage, create, and optimize Apple Search Ads in one place.

Start from the campaigns already running in your account or create a new setup. AdsBuddy keeps spend, paid revenue, countries, delivery and the next campaign decision together.

Import existing campaigns

Connect Apple Ads, keep the live account as the source of truth, and monitor each campaign before deciding what to change.

How campaign import works →

Run Maximize Conversions

Create one campaign per country, set its budget and Target CPA, and let Apple manage the auction while AdsBuddy monitors delivery and paid results.

See Easy campaign management →

Optimize manual-bid campaigns

Track keywords, Search Match, bids and negative keywords with exact before-and-after changes when you want hands-on Apple Search Ads control.

Review how changes are applied →
The real bottleneck

Building is faster now. Distribution is not.

Apple Search Ads can be a powerful growth channel, but it still assumes you know campaign structure, match types, bids, budgets, CPT, CPA and ROAS.

Zero context

You open Apple Ads, scan CPT, TTR, CPA and spend, feel vaguely guilty, change nothing, and close the tab.

Silent waste

A keyword keeps spending with no trials. Nothing tells you clearly. You only notice after the budget is gone.

Guesswork disguised as strategy

Raise the bid? Lower it? Try another country? Apple gives you data, but not the growth decision.

AdsBuddy turns Apple Ads, App Store Connect, RevenueCat and mobile growth knowledge into one short action list, with the fix attached.

What you get

Your Apple Ads operator, built into the product.

AdsBuddy is not another reporting dashboard. It combines your live Apple Ads data, RevenueCat attribution, App Store funnel data and mobile growth best practices into clear campaign decisions.

No Apple Ads dashboard required

Open AdsBuddy to a short, prioritized list: what is wasting spend, what drifted, and which countries or campaigns deserve the next test. No hunting through Apple reports.

Blocking 1 keyword draining spend
Drifting 2 bids slipping on ROAS

Review exact changes before they go live

AdsBuddy shows the exact campaigns, budgets, Target CPAs, bids or negatives it would change before anything moves. Apply after review, or let tightly bounded safe automation report every change it made.

Raise “focus timer” bid $0.90 → $1.17Approve
Safe automation logged 2 small bid updates overnight — each with campaign, reason and before/after values.

Campaign guidance from real data

Each app gets campaign guidance grounded in spend, RevenueCat attribution, App Store funnel data and live Apple Ads status. The goal is simple: show what to run, pause, scale or fix next.

US_Generic — Search MatchActive
Discovery — Broad termsDrifting
How it works

Create campaigns, then let AdsBuddy watch the numbers.

1

Connect

Link Apple Search Ads, App Store Connect and RevenueCat once. AdsBuddy guides you through the credentials, then becomes your day-to-day Apple Ads surface.

2

Choose Easy or Advanced

Start with Easy Max Conversions when you want Apple to optimize delivery, or Advanced manual bids when you want keyword-level control. AdsBuddy recommends budgets, countries and guardrails.

3

Monitor, review, apply

AdsBuddy watches spend, revenue, countries, CPA and ROAS. It surfaces important decisions clearly and only writes to Apple Ads after the apply review or your explicit safe-automation rules allow it.

How we're different

Why AdsBuddy vs the big ASA tools

Built for developers learning distribution while running real apps, not UA teams with analysts.

The big ASA tools
  • For big spenders & UA teams
  • Assumes you already know Apple Ads
  • Optimized on Apple’s own metrics
  • 200+ rules to configure
AAdsBuddy
  • For indie devs & small studios
  • Designed for zero Apple Ads experience
  • Tied to real revenue — RevenueCat + ASC
  • Guidance built from revenue, attribution and growth research
  • Review and apply without living in Apple Ads
  • Limited launch pricing for early customers

Distribution for builders, without the UA team.

Apple Search Ads questions

What AdsBuddy manages, and what stays under your control.

Clear answers before you connect a live Apple Ads account.

What is Apple Search Ads management software?

Apple Search Ads management software brings campaign monitoring, spend, attribution, optimization decisions, and approved account changes into one workflow. AdsBuddy is designed for app developers and small teams that do not have a dedicated user acquisition operator.

Can AdsBuddy manage campaigns I already run in Apple Search Ads?

Yes. You can import existing campaigns, keep their live settings, and use AdsBuddy to monitor spend, paid ROAS, countries, Target CPA, bids, keywords, and important changes without rebuilding the account first.

Does AdsBuddy support Apple Maximize Conversions campaigns?

Yes. Easy mode prepares one Maximize Conversions campaign per selected country and monitors budget, Target CPA, delivery, conversions, and paid ROAS. Advanced mode adds manual bid, keyword, Search Match, and negative keyword controls.

How does AdsBuddy calculate Apple Search Ads ROAS?

AdsBuddy joins Apple Ads campaign attribution with RevenueCat transactions. Paid ROAS uses revenue attributed to Apple Search Ads divided by Apple Ads spend for the selected period, instead of treating all organic app revenue as ad revenue.

Can AdsBuddy change Apple Search Ads automatically?

Only when you explicitly enable safe automation. Strategic changes remain visible for review, and AdsBuddy records the campaign, reason, and before-and-after values for automated changes. You can also keep automation off and approve every change manually.

Need setup details? Read the quickstart or explore the full Apple Ads management guide.

Pricing

Built for developers who want Apple Ads decisions, not another dashboard.

AdsBuddy costs more than a passive dashboard because it prepares exact Apple Ads changes, uses attribution data and helps you operate spend from one place. Current pricing is a limited early-customer offer and may increase.

Limited early-customer pricing
Starter
For solo developers running ads on a few apps.
$29/mo
Billed monthly
Start Starter
Limited launch price · cancel anytime
  • Includes
  • Up to 3 apps
  • Daily brief & prioritized actions
  • Campaign guidance per app
  • Apple Ads + revenue connect
  • Slack & email digests
  • App Store Connect Analytics funnel
  • MCP access
You review every live Apple Ads change before it goes live.

Ready to manage Apple Ads with real revenue data?

Choose a plan, connect Apple Ads and RevenueCat, and get your first campaign view running in a few guided steps.