Campaigns
Import what already runs or create campaigns per country. Edit bids, budgets, keywords and status from one editor, with every change confirmed.
US_PlantID_ExactBudget $25 → $30Confirm
Apple Search Ads management software for indie developers
Bids, budgets and keywords judged on RevenueCat revenue, not installs. A morning report per app, changes you approve before they go live, and App Store keywords taken from the searches that convert.
No card required · Full Growth access for 7 days
For indie developers and small teams who want distribution without becoming full-time ad operators
One email at the hour you choose, in your timezone. Per app: trials, paying customers, revenue and Apple Ads spend against the day before and the same weekday last week. Then what AdsBuddy did, what needs you and what is still waiting.
Tue, Oct 13: 17 trials · $48 Apple Ads · $263 revenue
Done · last 24h Paused “free card value” — cost per trial 2.4× target
Needs you Card Scanner: 2 to review →
Waiting Nothing queued
| Keyword | Cost per install | Cost per trial | ROAS |
|---|---|---|---|
| plant identifier | $0.52 | $4.10 | 182% |
| free plant app | $0.31 | $13.85 | 21% |
| leaf scanner | $0.74 | $5.60 | 118% |
The cheapest installs here are the worst keyword. Cost per install alone would scale it.
AdsBuddy joins Apple Ads with RevenueCat, so every keyword and campaign is measured on cost per trial and cohort ROAS against your payback target. Cheap installs that never pay do not get more budget.
Automation is opt-in and bounded. Expect bid results in days, structure changes in weeks and ASO in weeks to months: nothing here is guaranteed, everything is measured.
Every bid, budget and structure change is a proposal with its evidence and the exact before and after.
Applied changes can be rolled back from the activity log.
Daily budget caps and maximum bids AdsBuddy will never exceed.
Off season? Put an app in watch-only mode and nothing changes.
Import what already runs or create campaigns per country. Edit bids, budgets, keywords and status from one editor, with every change confirmed.
A weekly scorecard per app, plus structure advice from The Apple Ads Guide: promote converting terms to Exact, split winning countries, grow tier by tier.
Search terms that convert in Apple Ads but are missing from your App Store listing, per language, with a ready-to-paste 100-character keyword field.
Explore Overview, Campaigns, Revenue, Transactions, Activity and Settings in the interactive demo. It uses example data and the shared dashboard interface — no Apple Ads account or payment is required to explore it.
Earlier interface recording — navigation and screens differ from the current demo.
Start from the campaigns already running in your account or create a new setup. AdsBuddy keeps spend, paid revenue, countries, delivery and the next campaign decision together.
Connect Apple Ads, keep the live account as the source of truth, and monitor each campaign before deciding what to change.
How campaign import works →Create one campaign per country, set its budget and Target CPA, and let Apple manage the auction while AdsBuddy monitors delivery and paid results.
See Easy campaign management →Track keywords, Search Match, bids and negative keywords with exact before-and-after changes when you want hands-on Apple Search Ads control.
Review how changes are applied →Link Apple Search Ads, App Store Connect and RevenueCat once. AdsBuddy guides you through the credentials, then becomes your day-to-day Apple Ads surface.
Start with Easy Max Conversions when you want Apple to optimize delivery, or Advanced manual bids when you want keyword-level control. AdsBuddy recommends budgets, countries and guardrails.
AdsBuddy watches spend, revenue, countries, CPA and ROAS. It surfaces important decisions clearly and only writes to Apple Ads after the apply review or your explicit safe-automation rules allow it.
Built for developers learning distribution while running real apps, not UA teams with analysts.
Distribution for builders, without the UA team.
Clear answers before you connect a live Apple Ads account.
Apple Search Ads management software brings campaign monitoring, spend, attribution, optimization decisions, and approved account changes into one workflow. AdsBuddy is designed for app developers and small teams that do not have a dedicated user acquisition operator.
See everything AdsBuddy does →Yes. You can import existing campaigns, keep their live settings, and use AdsBuddy to monitor spend, paid ROAS, countries, Target CPA, bids, keywords, and important changes without rebuilding the account first.
How campaign import works →Yes. Easy mode prepares one Maximize Conversions campaign per selected country and monitors budget, Target CPA, delivery, conversions, and paid ROAS. Advanced mode adds manual bid, keyword, Search Match, and negative keyword controls.
Compare Easy and Advanced →AdsBuddy joins Apple Ads campaign attribution with RevenueCat transactions. Paid ROAS uses revenue attributed to Apple Search Ads divided by Apple Ads spend for the selected period, instead of treating all organic app revenue as ad revenue.
How RevenueCat attribution works →Only when you explicitly enable safe automation. Strategic changes remain visible for review, and AdsBuddy records the campaign, reason, and before-and-after values for automated changes. You can also keep automation off and approve every change manually.
Review automation safeguards →Yes. AdsBuddy is aimed at solo developers and small studios that need to understand where a limited budget is going. It supports a few-app Starter plan, campaign checkpoints, and daily guidance without requiring a user acquisition team.
Choose budget and campaign speed →Yes. Observe only keeps Apple Ads and revenue data syncing while blocking AdsBuddy from recommending or applying campaign changes. Inspect campaign status, spend, available paid ROAS and keywords, then choose With approval or Automatic when you want to allow more.
Compare ad management modes →AdsBuddy records the approved before-and-after values, refreshes Apple Ads, and observes the campaign through a checkpoint before suggesting another strategic move. This avoids judging a new campaign or bid change from a few hours of incomplete data.
Understand campaign checkpoints →Need setup details? Read the quickstart or explore the full Apple Ads management guide.
Explore how AdsBuddy handles the parts of Apple Ads that take the most time.
Automate eligible Apple Search Ads changes with clear permissions. Monitor campaigns, review recommendations and keep control of your budget with AdsBuddy.
Explore the workflow →Connect Apple Ads spend with RevenueCat attributed revenue. Understand paid ROAS, reporting windows and missing attribution before changing campaign budgets.
Explore the workflow →Manage Apple Search Ads manual bids, exact keywords and Search Match. Import campaigns, inspect keyword performance and review changes before applying them.
Explore the workflow →See spend from every network against the same RevenueCat revenue: blended cost per trial and return per app, with what each network reports per campaign. Apple Ads is fully supported today; TikTok Ads and Google Ads are in development.
AdsBuddy costs more than a passive dashboard because it prepares exact Apple Ads changes, uses attribution data and helps you operate spend from one place. Current pricing is a limited early-customer offer and may increase.
Start free, connect Apple Ads and RevenueCat, and get your first campaign view running in a few guided steps.