Already running campaigns?

If you already have live Apple Search Ads campaigns when you connect, onboarding still finishes normally. AdsBuddy syncs the live account in the background, then uses that data when you open your app's Campaigns tab.

• Import first — open the app and refresh from Apple Ads. AdsBuddy reads active campaigns across reachable orgs before suggesting anything new.
• Existing campaigns are respected — AdsBuddy classifies what is already running and proposes improvements around it: Target CPA, budget, bids, Search Match, negatives, missing countries and budget fit.
• Nothing changes during setup — live campaigns are never paused, replaced or edited just because you connected Apple Ads.

When a campaign setup or improvement is ready, AdsBuddy shows the exact Apple Ads changes before anything is applied. You decide what goes live.

Per-app management mode

Each app also has a management mode: Managed (campaign tracking, daily decisions, auto-pilot queue — the full engine) or Watch only(revenue tracking plus alerts when AdsBuddy spots untapped organic demand worth advertising into, no daily asks). Switch anytime from the app's page → Settingstab → “How Buddy works on this app”.