Already running campaigns?

If you already have live Apple Search Ads campaigns when you connect, onboarding still finishes normally. AdsBuddy syncs the live account in the background, then uses that data when you open your app's Campaigns tab.

• Import first — open the app and refresh from Apple Ads. Check the linked account, organization, currency and synchronization date before reviewing the imported campaigns.
• Existing campaigns are respected — AdsBuddy classifies what is already running and proposes improvements around it: Target CPA, budget, bids, Search Match, negatives, missing countries and budget fit.
• Nothing changes during setup — live campaigns are never paused, replaced or edited just because you connected Apple Ads.

Read the scope of each review

Campaign setup can propose changes across the whole app. Available individual campaign edits may instead use separate budget and keyword/bid reviews. Review all affected campaigns, countries, keywords, bids and budgets before applying; do not assume that a campaign row means only that row will change.

After applying, inspect the result and refreshed state. Queued, applied and verified are different stages; an error or partial result needs attention. Changes are not guaranteed to be reversible.

Per-app management mode

Each app also has a management mode: Managed (tracking and reviewable recommendations, with background changes only under explicitly enabled auto-pilot permissions) or Watch only (read and monitor existing data without AdsBuddy changing that app's campaigns). Watch only does not pause campaigns already running in Apple Ads. Switch from the app's page → Settings tab → “How Buddy works on this app”.