Already running campaigns?

What happens when you connect an Apple Search Ads account that already has live campaigns — audit first, then three explicit paths.

If you already have live Apple Search Ads campaigns when you connect, AdsBuddy reads them, audits them against best practice, and offers three paths:

• Build a fresh plan — design the ideal structure from scratch. Your existing ON campaigns are adapted in place, never paused as a side effect.
• Adapt what I have — keep your live campaigns and improve them in place: bids, Search Match, negatives, missing ad groups.
• Just monitor — change nothing; AdsBuddy watches and alerts you when something drifts or an opportunity appears.

It recommends one path and explains why, but you decide.

Per-app management mode

Each app also has a management mode: Managed (ads plans, daily to-dos, drift alerts — the full engine) or Watch only(revenue tracking plus alerts when AdsBuddy spots untapped organic demand worth advertising into, no daily asks). Switch anytime from the app's page → Connection & management.