The validation gate

Every new test runs in a 14-day measurement window with explicit stop-loss rules — so spend always has a verdict, never a shrug.

The validation gate is AdsBuddy's discipline mechanism: a new plan or test runs for a fixed window (typically 14 days) against pre-agreed success and stop-loss conditions. No judging a test on day 3, and no zombie campaigns spending forever without a verdict.

How it works

1. When a test starts, AdsBuddy captures a baseline — the gate's clock starts there, not at your last plan rebuild.
2. During the window, the daily brief tracks progress (“Day 6 of 14”) and watches the stop-loss conditions.
3. At the gate, AdsBuddy delivers a verdict: scale (lift confirmed), optimize (signal but not efficient yet), or pause (no demand at viable prices) — each with the next concrete step.

Stop-losses

Plans carry explicit kill conditions — e.g. “CPI > $4 sustained 3 days” or “$250 spent with 0 paid conversions by day 10”. If one trips mid-window, you're alerted immediately with a one-click pause proposal instead of waiting out the window.