One page per app — campaign mode, performance, keywords, attributed revenue, seasonality and connections.
Apps is the single door to everything per-app: a clean table, and one page per app organized into five plainly-named tabs. The pages are for understanding an app at a glance — you approve and apply changes from the Dashboard.
The table
One row per app, with columns:
App — icon and name. Click any row to open that app.
Status — On track (nothing needs action), Needs attention (a real decision or applyable fix exists), Watch (ads intentionally paused), or No campaign yet.
Ad spend — what Apple billed you for ads.
ROAS — revenue RevenueCat attributes to Apple Search Ads, ÷ spend.
Mode — Easy Max Conversions, Advanced manual bids, or Watch.
The app page, tab by tab
A header (app icon + name) sits above five tabs: Campaigns · Performance · Keywords · Revenue · Settings.
Campaigns — active campaign inventory, current Easy/Advanced setup, budget, countries, and the setup editor when you want to restructure (details).
Keywords — Easy shows search terms and negatives; Advanced also shows manual keyword bids and 24h bid-change context.
Revenue — revenue mix (iOS vs Android), a campaign/country comparison table (pick a range, filter by country, sort any column), and per-campaign goals (set a target and track cost-per-goal).
Settings — Apple Ads connection, refresh/import campaigns, Managed vs Watch, best season, app budget, and integration health.
Keywords and Revenue pull live Apple Ads reports the first time you open them — that first load takes a few seconds, then the tab stays warm while you're on the page.