The My apps page

One page per app — plan, performance, keywords, attributed revenue, seasonality and connections, in a single scroll.

My apps is the single door to everything per-app: one list, and one page per app organized into five plainly-named tabs.

The list

• Managed / Watch only under each name — how hands-on AdsBuddy is with that app.
• Money columns — ad spend, blended ROAS (total revenue ÷ spend, organic included) and Ad ROAS (only revenue RevenueCat attributes to Apple Search Ads).
• The Plan chip — On track (following the approved plan; mid-test ROAS can read red and that's fine), Needs attention (drifted), Off track (stopped or clearly underwater), No plan yet (neutral — expected for watch-only apps).

The app page, tab by tab

• Plan (the default) — the ads plan, pending changes, and the context/chat to refine it (details).
• Performance — the App Store funnel (with App Store Connect), weekly cohort ROAS against break-even, the live campaigns & ad groups table, and revenue-by-month seasonality.
• Keywords — per-campaign keyword reports with best/worst flagged, plus the search terms Apple actually matched you to (including converting terms your plan doesn't target yet).
• Revenue — which campaigns and keywords made real money: attributed revenue from RevenueCat's Apple Search Ads attribution.
• Setup — the Apple Ads account/org for this app, and the Managed / Watch-only switch.