The AI-built plan behind every app — what's in it, how to refine it with context or by chatting with Buddy, and how applying works.
For each managed app, AdsBuddy builds an ads plan: campaign structure per country, Generic vs Discovery ad groups, starting bids, keyword groups and a budget band — grounded in your app's real economics (price, conversion, ARPU) rather than generic best practice. The plan lives in the Plantab — the default view — of the app's page in My apps.
Plans are built from your app context— plain-text notes the planner reads: what the app is, pricing, what an install is worth, markets that matter, do-not-do constraints, what you've already tried. Edit it directly (there's a checklist of what belongs there), or just tell Buddyin plain words — “don't open low-cost geos, hold US until the test ends” — and rebuild. Saving context never changes the current plan; the next Rebuild plan reads it.
Apply this plan to Apple Ads always shows the complete changeset first — that review is your consent. Applying can create live campaigns and increase spend (real costs Apple bills you), and always stays within your budget & caps. New campaigns can be created paused with a toggle; existing running campaigns are adapted, never paused as a side effect. Explicit holds the plan prescribes (e.g. seasonal waits) arrive as separate approvals you click yourself.