The Dashboard & daily brief

The Dashboard is your home. It reads top to bottom and starts with the daily brief in its slimmest form — a needs-you strip — so you skim one row instead of digging through dashboards. Everything you approve and apply happens here.

The “needs you today” strip

When nothing is pending it's a calm green “You're all caught up” — an honest all-clear beats invented urgency. When there are items it reads “N things need you today” with an amber bell, a blocking count, an Approve all safe button, and compact rows — each with Approve and Reject. A footer line keeps the trust model in view: “Advisory only — you apply changes in Apple Ads.” Each row shows the exact change before you approve it; nothing reaches Apple Ads until you do.

• Blocking issues first — a campaign silently not serving, spend with no measurement window, a stop-loss condition met.
• Reviewable changes — budget steps, Target CPA changes, bids, negatives, promotions and mode decisions.
• Wins and milestones — a campaign checkpoint reached, an app accelerating, or a country ready to scale.

App progress

Below the strip, the app list shows which apps are active, watching, or waiting on a decision. Campaign checkpoints still exist, but they are shown as simple progress/status, not as a separate plan document you need to babysit.

Overview

Last comes Overview: a date-range filter (Today, Last 7 / 14 / 30 days, This month, Last month, or Custom) driving a KPI row — Revenue, Ad spend, ROAS, Trial starts, Purchases and Avg order, each label with a hover “i” tooltip explaining the term and its formula — plus a revenue-trend chart and Top apps, Top countries and Biggest movers.

Schedule & channels

Pick the delivery time and timezone in Settings → Daily brief. The brief always lives on the Dashboard; optionally it also reaches you by email or Slack (Settings → Notifications & auto-pilotcontrols what's allowed to interrupt you, by severity).