Getting started

How AdsBuddy works

The core loop — read your data, build a plan, test it against a gate, surface what needs you each day, and apply only what you approve.

AdsBuddy is a daily copilot for indie iOS developers running their own Apple Search Ads. It reads your campaigns and your real subscription revenue, then each day hands you a short, prioritized list of changes worth making — each one explained in plain words.

Want the full picture in one read? The complete guide walks through every screen, every number and every campaign mode. This page is the short version.

The loop

1Read

Apple Ads spend and campaigns, RevenueCat revenue, and App Store Connect funnel data.

2Set up

Choose Easy or Advanced campaigns, budget, countries and guardrails.

3Measure

Watch spend, trials, purchases, CPA, ROAS and search terms before scaling.

4Surface

Show only the actions that need you on the Dashboard.

5Apply

You approve, AdsBuddy writes to Apple Ads, and verifies the result.

The consent model

AdsBuddy never changes your campaigns or spends your budget silently. Every change shows exactly what it will do before it happens; your click is the consent. The only exception is auto-pilot — strictly opt-in, off by default, limited to tightly-bounded action types, and every action it takes is logged and reversible.

What it won't do