Apple Search Ads automation that keeps you in control.

Three levels of control, not a black box

Observe only keeps the app in monitoring mode: AdsBuddy reads its data but cannot recommend or apply campaign changes. With approval lets you inspect recommendations and approve an exact change before it is applied. Automatic allows eligible changes within your account permissions and safety limits.

Changing an app's control mode is not the same as pausing or restarting an Apple Ads campaign. Existing campaigns retain their delivery status. Review any previously approved jobs separately; a request already being sent may still finish.

A recommendation is not an applied change

Before approving a change, check the affected campaign, country, current value and proposed value. The reason should connect to actual delivery or revenue evidence, rather than treating a quiet campaign as proof that its budget is too small.

For example, a campaign spending little of its daily allowance may need a keyword or bid review, not a larger allowance. This is a decision pattern, not a promise that raising a bid will create profitable demand. Check reporting freshness and attribution before using ROAS to guide that decision.

Follow what happened after a change

Use activity and campaign checkpoints to distinguish suggested, queued and applied work. A queued action is not confirmed in Apple Ads. After a change, compare a meaningful reporting window rather than reacting to a few hours of incomplete data.

AdsBuddy cannot guarantee profitable acquisition or remove the need to improve your app, listing or paywall. Its role is to make the evidence, permissions and next decision easier to understand. New markets and higher spend deserve deliberate review, not unlimited automatic expansion.

Setup details

• Automation permissions and safeguards
• How the exact approval review works

Explore related workflows

• RevenueCat and Apple Ads ROAS
• Manual bids and keyword management